The first customer walks out of an Apple Store with a purchase of a Vision Pro headset in New York on February 2, 2024.
Angela Weiss | AFP | getty images
AppleThe Vision Pro virtual reality headset officially launched in the US on Friday. Customers who pre-ordered the headset will start receiving it or pick it up at Apple Store locations.
Apple CEO Tim Cook appeared at the company’s flagship Fifth Avenue store in New York City on Friday morning to celebrate the release of the headset. Speaking to CNBC’s Jim Cramer about the Vision Pro’s high sticker price at the event, Cook called it “yesterday’s technology today.” The Vision Pro starts at $3,500.
“People can spread out their payments over time, and so it’s an affordable kind of thing,” Cook said, referring to a monthly financing plan. “It’s full of inventions. There are 5,000 patents on it.”
“We think we priced it at the right level considering its price,” Cook said.
Apple CEO Tim Cook arrives to release the Vision Pro headset at the Apple Store in New York City on February 2, 2024.
Angela Weiss | AFP | getty images
On Apple’s earnings call Thursday, Cook said Vision Pro is also being adopted as an enterprise product, citing companies like Walmart, Nike, Vanguard, Stryker, Bloomberg and SAP that have used it as customers. “have begun to take advantage and invest” in the headset as a platform for. And workers.
Still, Cook said Thursday that he believes Apple will remain “both a consumer and enterprise-focused company” moving forward with the Vision Pro in its offerings, given “a ton of use cases” for the gadget. Can. He said there are more than 600 apps and games available on the headset that are specifically designed to provide a “spatial computing” experience.
People line up outside the New York Apple Store on February 2, 2024, as the Vision Pro headset was released in US Apple Stores. The Vision Pro, the tech giant’s $3,499 headset, is its first major release since the Apple Watch nine years ago.
Angela Weiss | AFP | getty images
Apple reported fiscal first-quarter results on Thursday that exceeded revenue and earnings estimates. Apple’s wearables business, also known as “other products,” beat expectations but saw sales decline 11% year-over-year. The Vision Pro joins the Apple Watch and AirPods in the wearables category, although analysts do not anticipate the headset will initially generate significant amounts of revenue.
